Articles

Articles

Market Structure and Its Price Effect in Cable Industry
  • Author
    In Choi, Chongmin Kim, Jae Nahm
  • Year
    2010
  • Volume
    Vol.58
  • Number
    No.4
  • The market structures of the South Korean cable television industry are a
    mixture of monopoly and duopoly. Using year 2005 data from 77 cable
    television markets, this paper studies the effect of monopoly on the price of
    cable television service. The results of this paper show that monopoly has the
    effect of raising the price by 12 to 18 percents and by 17 to 20 percents when
    Pooled-OLS and fixed-effects estimation method are used, respectively. We
    also perform OLS using a price index weighted by the number of subscribers.
    The OLS result shows a significant price increase effect of monopoly, which is
    even higher than those from the Pooled-OLS and fixed-effects analyses.
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