Articles
The Effects of Vertical Integration on Movie Exhibition in Korea: Foreclosure, Run-length Preference
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AuthorKeunjae Lee / Sung-Hee Choi / Byeongho Choe
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Year2009
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VolumeVol.57
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NumberNo.2
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We examine the effects of vertical integration in the Korean movie industry
to verify the voice against the dominance of vertically integrated majors in the
industry. Using the screening data of 210 movies exhibited in 34 cinemas in
Seoul in 2006, we find no evidence that the movies distributed by local
independent distributors are foreclosed by integrated cinemas. We also find
that integrated cinemas tend to play their own movies longer than other
movies, and thus market outcome in terms of run-length is improved by
vertical integration. Interestingly, integrated cinemas appear to exhibit more
diverse movies than independent cinemas -
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